Ladbrokes have launched a rebranded affiliate programme named LadbrokesPartners on the 1st Oct 2013. This new affiliate programme is created as part of the partnership deal signed with Playtech in March this year.

The new LadbrokesPartners offers a new cutting edge affiliate programme giving affiliates the ability to increase their revenues via numerous technical capabilities. Alongside the rebrand, the new programme also sports a new website, improved marketing materials and is managed on the Mexos affiliate platform.

We have soft launched the new affiliate programme on the 1st Oct 2013 with all the new affiliates signing up with us starting from that date. All the existing affiliates will remain in the current Score affiliate programme until further notice when Mexos officially replaces Income Access as LadbrokesPartners affiliate platform.

There is no action required from Ladbrokes' affiliates at this point. The affiliates' existing tracking and commissions will not be interrupted during the migration and the access to accounts on the Score affiliate programme remains as usual until the migration takes place.

The Ladbrokes' affiliates team will send an update with further details on the affiliate programme migration in the coming weeks along with instructions to the affiliates on where, when and how to access the new programme.

We are looking forward to the change and want to thank all the affiliates for the continued support.