So long as you have a website and some basic online marketing, you can:

• Join the affiliate programme for free
• Advertise Ladbrokes’ Sports, Casino, Poker, Bingo, Games, Lottos and Financial products
• Promote all its brands - Ladbrokes.com, LBapuestas.com, Ladbrokes.ie, Ladbrokes.co.za
• Earn money for the lifetime of the players you refer, with zero risk.

As a Score affiliate, you’ll partner with the world’s biggest gaming and betting brand, and be paid for every new depositing player you send. Simply promote Ladbrokes products (Sports, Casino, Poker, Bingo, Games, Lottos and Financial) and all its brands (or any of your choice) to your customer base. Every referred customer that places money on our products and leaves behind a profit earns you money.

• Ladbrokes.com
• LBapuestas.com
• Ladbrokes.ie
• Ladbrokes.co.za

It’s simple. When you join our affiliate programme, you will be given a unique ID for every website you set up in your account.  This will determine your unique tracking code for links you use on your site, allowing us to track all of your customers who click on it. If they go on to register a customer account and deposit money with Ladbrokes.com (and any of its brands) you can earn a commission every time that customer plays and generates a profit on the Ladbrokes products you promoted.

Just insert your email address at the top of our Score homepage, click register and insert your details on the form.  It’s as easy as that.

Yes.

Simply complete a quick, online application form, detailing your website, payment and contact information, and read and accept our Terms and Conditions. Each application is reviewed individually within five working days and if approved, you will receive a confirmation email.

Yes. To become an affiliate of our Score programme, we must be able to view your website.

Yes. You can have multiple sites as an affiliate. Your Score affiliate account allows you to track the performance of each of your sites separately, with one aggregate payment issued monthly.

Yes. Score welcomes affiliates worldwide, but restricts players resident in American Samoa,  Australia,  Belgium,  China,  France,  French Guiana,  Guadaloupe,  Guam,  Hong Kong, Martinique,  Mayotte or Saint Pierre et Miquelon,  Northern Mariana Islands, Poland, Puerto Rico,  Reunion, Turkey,  United States Minor Outlying Islands, US Virgin Islands,  USA. 

For players resident in Holland - we accept only Poker and Casino play, horse racing and greyhound racing bets, and not lotto, other games or sports bets.

Residents of South Africa are not able to use Ladbrokes.com and should instead use Ladbrokes.co.za.

Upon registration, you will need to select your main target market which is the country/territory that you are mainly targeting with your website and in which you generate the major amount of traffic.  This information will help us to offer a better service to you.

Every application is reviewed by Score prior to acceptance. Score will treat all applications with good faith, but reserves the right to refuse any application at its absolute discretion.

You must drive at least 1 new depositing customer within 3 consecutive months. If your account is non-performing, it will be retired from the programme as per our T&Cs.

Yes. Score is non-exclusive but for best results with the Ladbrokes brands, we recommend that you avoid confusing potential customers with too broad a choice of products.

This affiliate programme is a revenue-sharing programme. It is not designed to help you increase traffic to your site; however, it enhances your site with content so your user return rate may be higher.

Every Ladbrokes (and all its brands) link you place on your website will contain your unique tracking code. Every time a visitor to your website clicks on one of your Ladbrokes links, registers and deposits as a new player, and plays the Ladbrokes brands and products promoted (Sports, Casino, Poker, Games, Lottos and Financials), you will earn commission on profit.

Commission is based on the number of new customers you send to our sites. The more you send, the more you will earn. Our revenue share models are devised to help you maximise your income across all our products.  Click here to view our commission model.

A customer who deposits and plays at Ladbrokes.com Sports, Casino, Poker, Bingo, Games, Lottos and Financials products (and/or any of the Ladbrokes brands).  We accept customers from all over the world except from players resident in American Samoa,  Australia,  Belgium,  China,  France,  French Guiana,  Guadaloupe,  Guam,  Hong Kong, Martinique,  Mayotte or Saint Pierre et Miquelon,  Northern Mariana Islands, Poland, Puerto Rico,  Reunion, Turkey,  United States Minor Outlying Islands, US Virgin Islands,  USA.

For players resident in Holland - we accept only Poker and Casino play, horse racing and greyhound racing bets, and not lotto, other games or sports bets.

Residents of South Africa are not able to use Ladbrokes.com and should instead use Ladbrokes.co.za.

Our tracking software makes use of cookie tracking to tag players you refer to any one of our product websites for the first time.

You earn commissions on all transactions/bets generated by your visitors when they visit Ladbrokes.com and/or any of its brands and generate a profit. However, you do not earn commissions on transactions/bets when:

• The transaction is completed offline, i.e. a phone bet or in a Ladbrokes shop;
• The transaction is generated by a link which is not tracked with the relevant tracking code.

Yes!

No. We do not allow affiliates to earn commission from their own customer accounts, as detailed in our T&C’s.

No. There is no limit.

When you log in to your account on our Score programme, you can access reports, which are updated daily, that provide information on impressions, click-throughs, registrations, players and commissions earned.

No. Simply having a banner on your website does not guarantee that your visitors will click on the banners, open an account at Ladbrokes and deposit money.

Negative earnings will be zeroed at the end of each month, and will therefore not affect future earnings.

Score processes payments monthly, using the payment method specified in your affiliate account, provided that your earnings meet the minimum payment threshold of £100. Earnings below £100 will be carried over to the next month’s payment period.

Yes.  You will receive commission on all products that your visitors play, amounts will be netted off and you will receive one monthly payment on commissions due.

All payment information can be located in the Reports section of your account.

• Moneybookers
• Neteller
• BACs/Bank Transfer

You can change your payment method in the payment preferences section of My Account.

No

No, we don't. All negative commissions are zeroed out at the beginning of the month, unless incurred by chargebacks or other fraudulent activities.

A chargeback occurs when a depositing player requests a refund from their credit card issuing company after they have deposited money, and in few cases, have wagered that money.

You will be paid all earnings up to the point where your affiliate agreement is terminated.

If they signed up before visiting your site you cannot be attributed with their registration.

Yes. You can have multiple websites as an Affiliate and track their progress separately through one affiliate account and get paid in one go.

Score provides a large selection of banners, text links and related marketing tools that you can use to promote Ladbrokes Poker, Casino, Sports, Bingo,  Games, Lottos and Financials products and those of its brands. Simply log in to your affiliate account and visit the “Marketing Tools” section of our site.

In the Marketing Tools section of our website, we have hundreds of types of links to our products for you to choose from. Once you have chosen one, you can use the automatic tracking code generator to create HTML code, which you can then cut and paste into your web site. It is very user-friendly, even for beginners, and takes a matter of seconds to create a link.  You can create as many links as you like.

We have made this very easy for you.  All our banners are geo-targeted for 12 key markets and will, therefore, automatically determine the geo-location of your visitor.  The relevant banner will then be displayed accordingly.  For text links, you will simply need to choose the name of the link showing the particular country that you wish to promote.  We currently have marketing tools available in 24 languages.

You should place links where they are easy for your site visitors to find such as your homepage, your navigation bar or any other traffic areas. Then your visitors will be more likely to register and deposit.

Yes, you can change and update links on your site at any time. Promotion banners will automatically show the latest promotions.

Feel free to put as many links to Ladbrokes on your site as you would like.

Our banners and promotional material are embedded with a tracking code that includes a btag, which is used to track activity generated by customers that have registered through your site.

Remember – it’s important to test all tracking codes that you add to your website by clicking on them and verifying that this click is registered in your affiliate account.

Btag=a_200000b_1234c_Poker

• a = Site ID
• b = Banner ID
• c = ACID (affiliate custom ID – a unique keyword that can be added to your tracking link to run reports at a keyword level

If you are a high performing affiliate, we can offer special marketing tools for your site.  You should discuss this with your account manager.

Yes, do. Customers like to know that they are transacting with a reputable company. But please remember you must not change our logo in any way. Please refer to the Brand Guidelines article in the Marketing Tools section of our site once you have logged in to our site.

Of course. There will be content available to all affiliates that you can use to enhance your site and hopefully improve revenues.

You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service and which are identical or similar to any of Ladbrokes' (and all its brands) trademarks or otherwise include the word Ladbrokes or variations thereof, or include metatag keywords on the Partner Site which are identical or similar to any of Ladbrokes' trademarks.

If you choose to join our mailing list, you will receive a monthly affiliate newsletter detailing player and affiliate promotions.  Keep your website up-to-date with our latest promotions and incentives.  This will increase the attraction of your webpage.

Please follow the forgotten password link on our homepage and enter the username you sign in with. You will receive an e-mail with your temporary password, which you will need to change immediately.

Once you have been accepted as an affiliate, you will be given access to Score. Your account information can be modified through the My Account section.

When you log in to your account on our Score programme, you can access reports, which are updated daily, that provide information on impressions, click-throughs, registrations, players and commissions earned.

Your account information is safe and secure with Score. For more information, please refer to our Terms and Conditions.

You can keep track of your performance by checking your reports when you have logged in.

Stats are updated daily.

As often as you wish.  The Reports section of the website is updated daily with the latest information about your site.

Simply grab a creative link from the Marketing Tools section of the website, add the link(s) to your website(s) and keep updating them. We will look after the rest for you.

We are here to help. The Score Marketing Tools section includes text-links, creatives and much more. Additionally, you can ask us for help via our contact form.

Click here for our Terms and Conditions

We do not allow affiliates on our program if they have any adult content on their site or if they promote any material that goes against human rights. If you add adult content after you have been accepted, your account will be suspended and you will forfeit your commissions earned. Please refer to our T & C’s.

If you have a question regarding your account or on how to use the programme, there is a designated help menu once you have logged in to the affiliate website.

Otherwise, if your question has still not been answered, please use our contact form.